Summary: Mobile apps have a profound impact on business industry, but not every other firm has been able to take full advantage of them yet. This article will explain how it can be changed.
Mobile applications are swiftly changing the business course as they are paving the way to turn nearly all kinds of ideas into reality. This has made mobile applications the new norm for business. As a result, more entrepreneurs have started building apps for their businesses. Unfortunately, there are only few who knew how to successfully utilize this tool. It is why numerous myths have surrounded mobile app development today and businesses investing in apps are fast losing their money instead of gaining.
To help businesses out, here four common myths surrounding the mobile app development are debunked that will allow companies to steer through the treacherous waters of development without committing typical mistakes.
Myth 1: Developing Native Apps for Each Platform is Impractical
In reality, if you really want to build an app that deliver results, then go native. A good lesson can be learnt from the big shots like LinkedIn and Facebook, which thought that pushing a cross platform app is something that is easy and makes more sense. However, later the two corporations encountered graving issues when their simple and logical solution encountered numerous glitches. Mark Zuckerberg, CEO of Facebook, even said at a point that their over-dependence on HTML5 was one of the biggest mistakes.
Fortunately, these organizations have the capital and strength to endure this loss, as they managed to redevelop their apps and offered users better experience. A new start-up or Small Medium Sized Enterprise (SME), however, cannot afford to commit such mistakes because they don’t have that vigour to make such attempts. Yet, there are many that are still looking to invest in the cross-platform tool kits, hybrid applications and HTML5, but so far none have been able to deliver that high-end mobile experience their users demand with these solutions.
Each of these solutions have their own inadequacies. The cross-platform toolkit needs large amount of customized code for each platform, whereas communication and abstraction layer between web and app always creates complexities in hybrid apps. HTML5, on the other hand, faces compatibility issues when it comes to cross-browsing. Thus, the best way out for businesses is to spend the time and conduct thorough research on the most popular platform first and then write once and for all. Once you managed to nail it, then you can always diverge.
Myth 2: Giving Sufficient Consideration to Platform Selection is not essential
In actual fact, giving sufficient consideration to platform selection is extremely necessary for the success of an app. No business wants to make its application available on a store where it doesn’t resonate with users. Yet, a lot platform choices are based on hackneyed idea. It’s not unusual for developers to build their apps for App Store because they believe monetization is lot easier on iOS platform as compared to others.
This may be true in some cases, but it doesn’t work in other cases as, despite being extremely popular in the US, iOS has failed dominate on the global scale where Android is considered the uncrown king. Besides this, there are several other things that a developer must consider before selecting a platform. In-depth research is one of these things that enable corporations to make this process easier as it unveils to them the true demographics of the user base. This greatly helps them in picking the right platform, which could be iOS or Android – but often that may not be the case.
Several companies discovered after deep research that their key platform is Windows or Blackberry. The fact of the matter is each app is designed for specific use and or audience, which segregates it from the herd. So it’s necessary to analyse different behaviors of users because their habits are often driven by the stores they use. For instance, Google Play users search for functionality in various places than App Store users.
Ensure that you must consider every alternative and possibility before publishing your app. Else, you will never be able to reach wider audience. Neeo Messenger app is a prime example in this regard. The real time auto chat translation app has not only been made available on iOS and Android, but on numerous Chinese app stores too that has significantly improved its visibility and popularity.
Myth 3: Mobile Experience is a Low-Grade Web Experience.
Well, without a doubt a mobile app is essentially different from a world wide web. No matter, whether you talk about its size, functionality or scope, you’ll find mobile app completely different in every aspect. This is what makes mobile applications so valuable because if they start to offer all the things that their desktop cousins already do, then no one will prefer to use them.
The unique experiences of mobile apps such as on the go access, intuitive touch interface and infinite customize-able options are some of features that set them apart from the web experience. More importantly, in no way one can call mobile experience a down-grade web experience. It’s at par, if not above, when it comes to functionalities and high resolution display. Given that a good app makes full use of the available hardware to deliver high quality experience that never lets you down.
The responsive design of the apps makes them even more alluring and user-friendly, which further justifies their existence. However, to ensure that you have brought an exceptional piece of software to life, it is essential that one must carefully pinpoint all the things that make a unique app.
Myth 4: Our Infrastructure is Compatible with Mobile Apps
A lot of businesses often believe that their back-end infrastructures are compatible with mobile apps, but in reality that’s not the case. In order to create a first-rate mobile experience it is important that organizations must upgrade or completely restructure their infrastructure.
Take banks for instance: with online access customers used to check their accounts every week, but with mobile access people now check their accounts 50 times a day. This means banks have to have that infrastructure which can handle such load of traffic.
Besides ensuring the compatibility of the infrastructure, it’s also crucial that companies must acquire the services of firms that can setup the right infrastructure for them. As poor implementation or flawed API design can badly effect the performance of your app.
Experts recommend, best experience can be achieved when your infrastructure is sending out minimum amount of data.
Contributor’s Bio: Muhammad Hammad is an Inbound Marketing Expert at Neeo messenger, a real-time auto chat translation app that helps people translate incoming text messages in more than 70 languages. Hammad is a foodie, sports lover and fond of traveling to capture nature’s awesome spots in his camera.
— KarzanSoft ® (@karzan_soft) November 25, 2015