5 Things to Consider to Devise a Killer Mobile Enterprise Strategy

Gone are the days when the world used to have over 500 million phone lines. Soon we’ll be entering in the era where there’ll be more active mobile devices than human beings. Billions of smart devices and sensors will link to form the Internet of Things (IoT) and allow people to access nearly all kinds of products and services via devices (smartphones, tables, etc.) and applications.

But, the real question is, are enterprises actually ready to embrace the mobility revolution?

Well, enterprise mobility strategy is not just about managing smart devices. To be exact, it’s more about enabling companies to assimilate and offer new and innovative services more swiftly.

So if you are still stuck with BYOD (Bring Your Own Device), then you are clearly not ready to embrace mobility or develop a successful mobile enterprise plan.

Because to devise a killer mobile enterprise strategy, it is essential for business manager to look beyond and focus on what matters the most for their organization, and pick a mobility management model that can best serve their needs.

Usually there are four models to consider from:

  1. Mobile Device Management (MDM)
  2. Mobile Hypervisors and Containers
  3. Mobile Application Management (MAM)
  4. Application & Desktop Visualization

Choosing the right model alone won’t help you resolve all the problems. You also need to make allowance for the following key elements to derive a successful mobile enterprise strategy.

5 Things to Consider to Devise a Killer Mobile Enterprise Strategy

  1. First Things First

Never implement a mobility plan unless you are sure about the possible outcomes. Many companies simply deploy half-baked mobility strategies because they feel the need to support mobile devices.

In order to create a successful enterprise mobility strategy, you need to ensure what actually your business will achieve by using mobile technologies. For instance:

  • Currently, how do your workforce and consumers interact with your company and how they use your core services and products?
  • Does the mobility will increase engagement with your business by creating new opportunities?
  • If yes, then how can your company capitalize on those leads?
  • Is your business in need of developing new apps and interfaces?
  • Do your infrastructure or process is in need to be improved?
  1. Keep “User Experience” at the Fore

When thinking of creating a mobility strategy, it is extremely important to keep the user experience at the fore. After all, your end objective is to meet your users’ expectations and without creating excellent experience you’ll never be able to achieve this goal.

So how can really one achieve this aim?

  • Customization of in-app offerings and other data can tremendously aid in improving the user experience.
  • Provision of self-service in various technology formats can also help businesses improve customer experience.
  • Automatic controls, well-defined functionalities and seamless switching also contributes towards positive experience.

Your organization can meet these requirements by understanding customers’ demand by carrying out surveys or using technology.

  1. Protect Sensitive and Important Data

IT often gives the top level protection to all the data, but unfortunately it has proved a costly and inefficient approach. Since it doesn’t give organizations the option to protect the data selectively.

In contrast, mobility enables enterprises to protect the data on selective basis by using a classification model that best meets the business security needs. Most companies uses a simple model to categorize the data, which classifies the info into three different groups:

  • Public
  • Confidential
  • Restricted

This model allows companies to proactively combat against security issues. For example, if someone enters your office with the regular device he/she won’t be able to access confidential or restricted data.

In such cases, the used platform and devices are also considered by these companies. Whilst other corporations utilizes more complex model for classification, which allow for many more factors such as location, role and etc.

  1. Simplify Life with Automation

With automation you’ll be able to make your users’ life simpler, which will allow you to deliver a superior experience. For instance, networking structure and automated apps can empower you to offer complete security and transparency. But, this is just one advantage of automation.

In case, an employee gets a new device or replaces a lost one, he or she can access all their work related information and apps with just a single click. On top of it, all their apps and data will be fully personalized, configured and ready for work.

A board member with tablet in his/her hand when arrives for a meeting, gets all the documents for the meeting automatically uploaded onto their device. These documents are usually configured by IT for read-only purpose. Additionally, sensitive documents can be restricted and configured to disappear as soon as the board member leaves the premises.

  1. Plan for Service Delivery

Today mobile users are dependent on innumerable apps; ranging from SaaS based to windows apps. It is utmost important that your service delivery plan should cover this wide mix. So, you can deploy a strategy that can allow mobile users to access all the apps.

The techniques to access applications on mobile devices are segregated as:

  • Native Device Experience
  • Virtual Access
  • Containerized Experience
  • Enterprise Experience

You can pick an experience that you believe best suits your service delivery requirements.

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